5 Best Real Estate Website Builders Compared
In this digital age, your website will form the heart of your property business. The best real estate website builders can help you create a site that shines – but finding the right one isn’t always easy.
That’s why we’ve done the research to find five website builders that have something special to offer both agencies and solo realtors. By exploring our top picks, you can make the best decision for your agency, brokerage, or team.
In this post, we’ll discuss what to look for when shopping around for real estate website builders. Then we’ll share five options that can help you create a stunning site for your real estate business. Let’s get started!
What to look for in the best real estate website builders
When shopping for a website builder, it’s important to find a solution that has all the features you need. If your chosen builder is intuitive and easy to use, then you’re off to a great start. However, the real estate sector has some very specific requirements when it comes to managing and displaying properties.
Pre-designed templates: If you’re going to convince prospects to rent or even buy property, then images are everything. Visitors want to be wowed by beautiful images of their potential future homes. For this reason, your website builder should make it easy to showcase properties in an attractive and compelling way. Often, this means opting for a builder that comes with a selection of image-centric templates.
IDX integration: For many agencies, the Internet Data Exchange (IDX) database is vital. IDX integration establishes a data connection between your website and a Multiple Listing Service (MLS), which enables you to display the MLS database real estate listings on your website.
These listings are frequently updated, so IDX integration ensures that your site will always display the latest listings, without requiring any manual intervention from you. Visitors can also perform MLS searches in order to find listings in their local areas. With this in mind, it’s smart to place IDX integration high on your website builder wishlist.
Contact forms and bookings: You may also want to look for a page builder that enables you to set up an online booking system. This way, users can easily book a viewing through your site, rather than having to contact you by email or phone.
SEO friendly: Finally, another important factor is search engine optimization (SEO). By choosing a website builder that’s optimized for search engines, your listings should have no problems appearing in relevant results.
Best real estate website builders in 2021
We’re not going to pretend that convincing someone to purchase a new property is easy. However, the right website builder can help you attract visitors, capture leads, and potentially convince them to book viewings. With this in mind, here are five of our favorite real estate website builders.
1. Wix
With its drag-and-drop editor, Wix is a user-friendly and intuitive website builder that boasts a huge selection of professionally designed templates. This includes templates specifically designed for the property sector:
These real estate templates are packed with lead-capturing features. This includes image galleries, parallax scroll, separate pages for sales and rentals, and dynamic maps. Some templates even feature built-in online booking forms, which are ideal for arranging viewings:
In terms of SEO, you’ll find a complete set of tools built directly into the Wix dashboard. You’ll also get access to the SEO Wiz tool, which provides actionable advice on how to boost your rankings.
If you want to extend the Wix platform, there’s a dedicated Wix App Market that contains a wide range of specialist applications. This includes Virtual Tours, which you can use to create 360° virtual house tours using photos and panoramas.
Features:
- The ability to optimize your site for mobile devices using Wix’s Mobile Editor
- Automatic image optimization
- Auto-generated SEO-friendly meta tags for all of your pages
- The option to bypass the website builder completely and create your site using Wix’s ADI (Artificial Design Intelligence)
- Access to a content delivery network (CDN)
- 24/7 customer support
Pricing: While Wix does offer a free plan, you’ll want at least the $12.50/month Unlimited plan for a real estate website.
To learn more about Wix, you can read our full Wix review or browse our Wix tutorial.
2. Squarespace
Squarespace is a website builder that has a selection of image-led templates that are ideal for showing off your property portfolio. The company has even identified six templates that are perfect for real estate websites:
These real estate templates don’t come with IDX pre-integrated. However, you can easily copy/paste IDX code into your Squarespace website via their code block.
When you build a website using Squarespace, you’ll get access to lots of additional lead capturing features. This includes integration with the popular Mailchimp email marketing platform, Facebook Pixel, and the Zapier automation tool.
If you’ve purchased a Business or Commerce plan, then you’ll also be able to create popups. This can be useful for notifying visitors about upcoming open house events, new properties, price reductions, and other important news.
Features:
- SEO configuration boxes
- Integration with over 30 social platforms
- SSL encryption to make potential buyers feel at ease
- Support for Google’s Accelerated Mobile Pages (AMP)
- 24/7 support via email and the Squarespace Support Assistant
Pricing: Subscriptions range from $12-$40 per month. A 14-day free trial is also available.
3. uKit
You can use the uKit builder to craft a professional real estate website, without having to write a single line of code. This website builder provides a range of responsive templates, including 13 designs specifically created for the real estate sector:
Each design contains themed images and galleries, plus industry-specific text. If you opt for one of uKit’s real estate templates, then you may be able to create a website with minimal changes:
The uKit builder helps agents connect with prospects via built-in live chat and callback features. This ensures you’re on hand to answer any questions prospective buyers may have or to arrange viewings.
If you need additional engagement features, uKit has a selection of extra widgets. To help simplify client management, this builder also has a convenient customer relationship management (CRM) integration feature.
Features:
- Support for custom fonts
- A free SSL certificate
- Built-in SEO settings
- Support for Google Analytics
- Built-in promotional tools for analyzing your website’s performance
Pricing: Various subscriptions are available, ranging from $5 per month. A 14-day free trial is also available.
4. Placester
Unlike many of the services on our list, the Placester builder is specifically for the real estate industry. Therefore, it comes packed with features that can help show off your properties.
Placester does have a smaller template library than some of its competitors. However, every single one of its templates was designed for the real estate sector:
Moreover, Placester comes integrated with advanced IDX listing search. This platform also has all the tools you need to onboard new agents.
When it comes to driving conversions, Placester has various features that help you highlight social proof. This includes importing customer reviews and testimonials from any source or adding them manually.
Features:
- Built-in SEO tools
- Customizable lead capture forms and popups
- Integration with a range of popular marketing and automation tools, including Mailchimp, Zapier, and Pipedrive
- The ability to build a relationship with potential leads via saved searches, saved listings, and autoresponders
Pricing: Subscriptions start at $64 per month when billed annually. A free trial is also available.
5. Real Geeks
Real Geeks presents itself as a real estate sales and marketing solution. However, don’t let this tagline fool you, as you can also use Real Geeks to create a stunning real estate website.
Real Geeks places a strong focus on building sites that generate leads and drive conversions. In particular, it boasts an integrated lead manager CRM that tracks the REALTORS® lead databases and automatically generates real-time reporting and analytics. It also offers a property valuation tool:
Real Geeks also comes with a built-in automated email drip system. This enables you to send email campaigns that include postcards and SMS messages, which can be a powerful way to push potential leads further down the sales funnel.
As a service focused exclusively on the real estate sector, Real Geeks integrates with plenty of niche apps and services. This includes the Zillow real estate marketplace, Top Producer, and the Trulia marketplace.
Features:
- A range of landing pages and lead capture forms
- Polygon map search
- Facebook Marketing Tool
- Easy-to-use property search
- IDX integration
Pricing: You’ll need to contact the Real Geeks team to discuss your exact requirements, but expect to pay at least $249 per month.
Create your real estate website today!
If you’re feeling overwhelmed, then we recommend searching for a real estate website builder that offers image-centric templates and Internet Data Exchange (IDX) integration. With those criteria in mind, we recommend starting with Squarespace can be an excellent choice for your real estate business.
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